Jos Eliëns from Welten Eliëns Architecten approached me with the request to bring their logo to life through a short animation for their social media channels. I was given a lot of creative freedom to develop a suitable animation style. During the brainstorming process, the idea of a typewriter effect emerged as an interesting concept for the animation. I incorporated this effect into the movement of the logo, giving the animation a playful and dynamic feel while preserving the recognition of the original logo.
Because the animation was intended for use across various social media channels, three different formats were developed: horizontal, vertical, and square. This allows the animation to be easily deployed across different platforms and layouts without compromising on style or quality.