Joa Eliëns

OFF-BEAT 2026 - Cultuurmakers Maastricht

Mock up of the OFF-BEAT website
Shirts of OFF-BEAT Graffiti A person in a chair

OFF-BEAT: An open podium event

Cultuurmakers Maastricht wanted to engage young people in Maastricht with culture in a creative way. Within this project, my colleague and I were given the freedom to develop a concept from scratch. Since we are both actively involved in music, using our shared interests as a starting point was a natural choice. This mindset led to the creation of OFF-BEAT: an open mic stage where young musicians get the space to showcase their talent, meet one another, and make music together. In this way, the concept merges our passion for music with an accessible venue where youth can express themselves creatively.

Poster of OFF-BEAT Mock up of a wristband for the crowd Mock up of a banner for OFF-BEAT
Mock up of the backstage tickets for OFF-BEAT Mock up of a business card for OFF-BEAT

The brand identity of OFF-BEAT was inspired by the visual style of the Griendgarage in Maastricht, the location where we hosted the event. We were particularly drawn to the combination of yellow and blue from their logo, which served as the foundation for OFF-BEAT's visual identity. To better align the color palette with the atmosphere and musical character of the event, the original blue was adjusted to a shade that better fit the theme. This maintains a clear connection to the venue while giving the brand identity its own distinct and recognizable look.

OFF-BEAT logo