Joa Eliëns

Obidesign Logo Animation 2026 - Obidesign

The brief

Annebeth Nies from Obidesign approached me with the request to bring the Obidesign logo to life through animation. The logo consists of various geometric shapes that together form the letters O, B, and I. Based on this design, the idea emerged to center the animation around the simplicity and geometry of the logo itself. The result is a sleek, minimalist animation that aligns seamlessly with Obidesign's visual identity.

Obidesign logo

The animation was created in Adobe After Effects. In the animation, I show the different geometric shapes flying in to form the logo. The shapes appear at different moments on the screen so that the animation doesn't look too static but rather has a smooth movement.

Black on white

White on black